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The Influential Mind What the Brain Reveals About Our Power to Change Others By Tali Sharot

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  • Category: Novel
  • Pages: 256
  • Book Code: 20069
  • ISBN-10 : 1627792651
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SKU: 20069 Category: Tag:
  • Book Name: The Influential Mind What the Brain Reveals About Our Power to Change Others
  • Book Author: Tali Sharot
  • Book Publishers: Henry Holt and Co
  • Publish Date: (19 sep 2017)
  • Format: Hand Book
  • Language: English
  • Category: Novel
  • Pages: 256
  • Book Code: 20069
  • ISBN-10 : 1627792651
  • ISBN-13 : 978-1627792653
  • Book Quality: Paperback

Additional information

Weight 0.500 kg
Dimensions 12 × 8 × 3 in
Book Binding

Paperback

Book Quality

Originals

Language

English

publisher

Henry Holt and Co

About Author

About AuthorTali Sharot is the author of The Optimism Bias and a professor of cognitive neuroscience with degrees in economics and psychology. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision-making, emotion, and influence have been published in Nature, Science, Nature Neuroscience, Psychological Science, and many others. She has been featured in numerous outlets and written for The New York Times, Time magazine, The Washington Post, CNN, the BBC and more. Before becoming a neuroscientist Sharot worked in the financial industry for a few years and completed her national mandatory service in the Israeli airforce. She lives in London and Boston with her husband and children.

About Book

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others―from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts―from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control―are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad

About Book

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The Influential Mind What the Brain Reveals About Our Power to Change Others By Tali Sharot

The Influential Mind What the Brain Reveals About Our Power to Change Others By Tali Sharot

600.00

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