Sales Management Concepts Practices & Cases 2nd Edition
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₨750.00
- Book Name: Sales Management: Concepts
- Book Author: ( i ) Eugene M. Johnson ( ii ) David L. Kurtz ( iii ) Eberhard E. Scheuing
- Book Publishers: New York McGraw-Hill,
- Publish Date: (February 1, 1994)
- Format: Handbook
- Book Name: Sales Management: Concepts, Practices, and Cases 2nd Edition (MCGRAW HILL SERIES IN MARKETING)
- Book Author: ( i ) Eugene M. Johnson ( ii ) David L. Kurtz ( iii ) Eberhard E. Scheuing
- Book Publishers: New York McGraw-Hill,
- Publish Date: (February 1, 1994)
- Format: Handbook
- Language: English
- Category: Study Book
- Edition: 2nd
- Pages: 564
- Book Code: 297
- ISBN-10: 0070326525
- ISBN-13: 978-0070326521
- Book Quality: Paperback
Additional information
| Weight | 0.500 kg |
|---|---|
| Dimensions | 12 × 6 × 2 in |
| Book Quality | Pirated |
| Book Binding | Paperback |
| Language | English |
| ISBN-10: | 0070326525 |
| ISBN-13: | 978-0070326521 |
About Book
Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practises and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.
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