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Principles of Marketing 17th Edition By Philip Kotler & Gary Armstrong

1,500.00

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  • Publish Date: (January 4, 2017)
  • Edition: 17th
  • Pages: 735
    Book Code: 298
  • ISBN: 9780134492513
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  • Book Name: Principles of Marketing 17th
  • Book Author: ( i ) Philip Kotler ( ii ) Gary Armstrong
  • Book Publishers: Pearson Education
  • Publish Date: (January 4, 2017)
  • Format: Handbook
  • Language: English
  • Category: Study Book
  • Edition: 17th
  • Pages: 735
  • Book Code: 298
  • ISBN: 9780134492513
  • Book Quality: Paperback

Additional information

Weight 1 kg
Dimensions 13 × 6 × 3 in
Book Quality

Pirated

Book Binding

Paperback

Language

English

ISBN-10:

013449251

ISBN-13:

9780134492513

About Book

oday’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

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Principles of Marketing 17th Edition By Philip Kotler & Gary Armstrong

Principles of Marketing 17th Edition By Philip Kotler & Gary Armstrong

1,500.00

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