Predictably Irrational Book By Dan Ariely

900.00

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  • Book Code: 963
  • ISBN-13: 9780061353246
  • Book Quality: Paperback
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SKU: 963 Categories: , Tag:
  • Book Name: Predictably Irrational Book
  • Book Author: ( i ) Dan Ariely
  • Book Publishers: Harper Perennial
  • Format: Hand Book
  • Language: English
  • Edition: Revised and Expanded
  • Category: English Novel
  • Book Code: 963
  • ISBN-13: 9780061353246
  • Book Quality: Paperback

Additional information

Weight 1.5 kg
Dimensions 9 × 5 × 2 in
Book Binding

Paperback

Book Code

962

ISBN

9780061353246

About Book

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable—making us predictably irrational.

About Author

Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University.

Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Durham NC and the rest of the world

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Predictably Irrational Book By Dan Ariely

Predictably Irrational Book By Dan Ariely

900.00

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